Published by
Sunday Standard

Five years ago, who would have thought Social Media Influencer would be an actual job title. And here we are in 2021, with more social media influencers in the country than ever, making a living through your brand. This is the phenomenon that has added a new dimension to how we market, how we purchase, and who we trust. Regardless of the size of their “influence,” an influencer is one with a privileged position in the eyes of a number of individuals online. They have the power to sway their followers’ purchasing behavior, thinking, and even beliefs. An influencer can manipulate his followers i…

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