My Journey from Generalist to Specialist

Fake it Til You Make it.

Even though I had zero experience in the field, I was convinced that with enough hard work and determination, I could make it happen. So, I enrolled in a coaching academy and spent the next few months learning everything there is to know about life coaching. And guess what? After graduating, I realized that I still didn’t know everything! In fact, I had a lot of imposter syndrome and felt like a fraud… but I kept pushing forward.

“Fake it til you make it.” I had heard this saying before, but I didn’t truly understand what it meant until I became a life coach. When I first started out, I was absolutely clueless. But I was determined to make it work, so I enrolled in a coaching academy and pretended like I knew everything. Boy, was I wrong! It wasn’t until after graduating from the academy and starting to coach real clients that I realized how much I still had to learn.

In life, we all face moments where we feel like imposters. We wonder if we’re really cut out for the task at hand. This was certainly my experience when I decided to become a life coach. I didn’t know much about life coaching, but I was determined to make it work.

How to Find a Niche in Life Coaching: The First Lesson I Learned

When I first started out in life coaching, I tried to appeal to everyone. I offered services for weight loss, time management, career advice, and more. But soon enough, I realized that this wasn’t working. I was spreading myself too thin and wasn’t making any headway because of it. In order to be successful as a life coach, you need to find your niche and focus on helping people with specific problems. In this blog post, I’ll share what led me to find my niche and how you can do the same in your business!

Don’t Spread Yourself Too Thin: Find a Specialty

When you are starting out in your business or practice, it can be tempting to try and offer services in every area imaginable. After all, the more services you offer, the more potential clients you have, right? Unfortunately, this is not always the case. In fact, trying to be a generalist life coach or any profession, can actually backfire and cause you to lose potential clients. Why? Because most people want to work with someone who has expertise in a particular area, not someone who is generalized.

So how do you find your specialty?

One way to find your specialty is to think about what you are passionate about. What topics or areas do you enjoy discussing most with others? Once you have identified a few topic areas that interest you, research the life coaching specialties (or other professions) that correspond with those topics. For example, if you are interested in personal development, consider specializing in working with professionals who are desiring to make a career change.

Another way to find your specialty is to think about what you are naturally good at. What life coaching services (or other professional services) can you provide that others cannot? Are you great with goal setting and planning? Do you have a knack for helping people manage their time more effectively? Once you have identified your strengths, research the life coaching specialty for interest in that topic.

In my case, I was spreading myself too thin by trying to be a general life coach. I realized I would have more success if I focused on a specific area, such as career transition coaching for professionals. I eventually focused on entrepreneurs and solopreneurs struggling with business anxiety and fear of success.  Yes, there are people more afraid of success than failure.

 When you are seen as an expert in your field, people are more likely to seek out your services. Plus, it’s easier to become known if you are recognized as an expert in a particular niche or specialty.

You don’t have to be a life coach to realize it’s better to focus your services or products on a particular niche. If you take Doctors as an example, there are more and more specialists now, instead of general practitioners. There are many other career professionals and business owners that would be more successful if they would specialize.

 Just make sure that there is enough interest in your target market to support your business. Do some research and find out if there is enough demand and interest in your specialty.

I hope these ideas and suggestions will help you in your career or business.  Good luck!

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